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The Computer Journal 1974 17(3):194-200; doi:10.1093/comjnl/17.3.194
© 1974 by British Computer Society
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Corporate planning, models and computer systems

B. Wagle1 * and P. M. Jenkins2 §

1 Advanced Applications, Scientific Centre, IBM (UK) Limited, Neville Road, Peterlee, UK, 2 Durham University Business School, Durham, UK

Corporate Planning became a fashionable term in the early sixties. Countless papers have been written on the subject, many seminars held and conferences organised, but it is only in the last five years or so that management scientists have turned their attention to this area. The purpose of this paper is to concentrate on the practical aspects of corporate planning and to consider how far computer models and systems can aid the corporate planning process.

Received January 1973.

* Manager, Advanced Applications, Scientific Centre, IBM (UK) Limited, Neville Road, Peterlee, Co. Durham SR8 1BY.

§ Lecturer, Durham University Business School.


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